Welcome to the first ever Service Design Conference in Singapore
🌐 About this event
Intersections is a two-day gathering that brings together service design, innovation, and cross-sector practitioners to explore what becomes possible when diverse minds meet at the edges.
This is not a sit-and-listen conference. Come ready to think, make, and move.
🧭 Our Theme: Intersections
We live in an era where disciplines, roles, technologies, cultures, and ideas are colliding at an unprecedented speed — creating conditions for something new to emerge.
Intersections are where ideas collide, perspectives converge, and weak signals from the fringes begin to take shape. They are also where the most urgent questions of our time live:
How do we design our lives (& careers) and organisations to navigate these intersections — and create transitions that keep us valuable to the world, and meaningful to ourselves?
📅 What's happening across the two days
23-24 July 2026
We will have a combination of talks & conversations that will inspire you, give you insights and make you reflect; and a series of hands on generative studio sessions where you can build on takeaways for yourself at intersections of present and future.
Talks, Dialogues & Studio Sessions
A curated programme of talks and workshops with renowned global and regional voices in design and innovation, giving you tools and perspectives that you can bring back to your work immediately.
Topics (tbc) include: Prototyping with AI; Designing citizen services; Intersection of service design with other disciplines like futures & foresight, innovation & transformation, organisational development. Experts and practitioners will share insights and principles along with their real world experiences.
Learning Journey with Partner Organisations
Step inside organisations working at the frontier. Go beyond the slide deck and see first-hand how real-world problems are being tackled by some of Singapore's most practice-forward teams.
⚠️ Limited spots available — secure yours early.
🎙️ Speakers
Dr. Marc Stickdorn,
Co-Author, This is Service Design Thinking (the pioneering book on service design), This is Service Design Doing & upcoming This is Journey Management.
Punit Mittal,
Head of Consumer Centricity, Tata Group
Dr. Wong Sweet Fun
Senior Consultant, Khoo Teck Puat Hospital & Yishun Community Hospital
Harriet Wakelam,
ED & Head of Group Design, DBS Bank
Lim Sze Ling,
CE Service SG, Public Service Division
(More speakers to be announced soon. Watch this space 🚀)
🙋 Who is this for?
If you're
- a designer of any subdiscipline (UIUX, service, systems, policy, etc.)
- someone who works with services and product innovation & transformation, digital or physical
- curious about breaking beyond routines and making an impact in your organisation or community, this event is for you.
Whether you work in design, innovation, change & transformation, policy, technology, business, or something else entirely, we think you will gain new knowledge and perspectives from Intersections. Just bring an openness to see, imagine, and work in new ways.
ℹ️ Good to know
📍This will be an in-person event. We will soon announce the venue details.
🎟️ Special Discounted Tickets for Students & Freelance Designers (limited number, first come first served basis).
Write to us at touch@ideactio.com for special LUMA discount code if you are student or freelance designer.
❌ No refunds on tickets purchased
Registration
Click on the LUMA link below to register.
https://luma.com/t4tzvebj
For any enquiries or clarification, please write to us at touch@ideactio.com
Conference Team
-
Hefen Wong
Conference Chair
Director, Work Pass Systems and Experience, Work Pass Division,
Ministry of Manpower (MoM), Singapore -
Dr. Wong Sweet Fun
Conference Advisory Board
Senior Consultant, Geriatric Medicine, Deputy Chairman, Medical Board, Khoo Teck Puat Hospital & Yishun Health, Singapore -
Peijing “PJ” Teh
Conference Advisory Board
Principal Design Lead,
Public Service Division (PSD) Singapore (under Prime Minister’s Office) -
Alexander Lau
Conference Advisory Board
Vice President, Venture Building, ST Engineering -
Harriet Wakelam
Conference Advisory Board
Executive Director & Head of Group Design, DBS Bank