WHAT THEY DON'T TEACH
YOU IN SCHOOL

Jack Sim, known as Mr Toilet, founded the World Toilet Organization (WTO) to promote global sanitation.

Born in a Singapore slum in 1957, he was inspired by his mother and Singapore’s transformation under Prime Minister Lee Kuan Yew.

After struggles in school, he became a successful businessman and social entrepreneur, earning a Master’s in Public Administration at 56.

WHAT THEY DON'T TEACH
YOU IN SCHOOL

Charlie Ang is a Digital Futurist, Innovation Leader, and an ‘Intentional Parent’. 

In his professional life, he prepares organisations and leaders to win in the 4th Industrial Revolution. 

In his personal capacity, he speaks frequently to schools, educators and parents on nurturing our next generation to, not only survive but, thrive in this hyper-disruptive future.

REIMAGINING HEALTH/CARE

Ms Lynette Ong is Chief Operating Officer at Tan Tock Seng Hospital.

Prior to this, Ms Ong was the Director for Transformation Office, driving care and process redesign, workforce transformation, culture development and people development.

She is an advocate for design thinking and lean, in healthcare, championing for user-centered processes.

REIMAGINING HEALTH/CARE

Geriatric specialist Dr. Wong Sweet Fun is the orchestrator of many innovative initiatives that have reshaped the nation’s approach to healthcare for seniors and positively impacted the lives of thousands.

She practises an holistic approach to health care and believes in designing systemic solutions that go beyond the walls of the hospital system. She describes herself as an avid learner, a self-taught design thinker and an accidental innovator.

REIMAGINING HEALTH/CARE

COMPARATIVE STATE OF SERVICE DESIGN - GERMANY, UK, AND SINGAPORE

Tamsin's career has been driven by curiosity and using design to solve problems. With a background in Environmental Science & Technology, she began in Environmental Health and created a unique role integrating environmental and health strategies, co-funded by the London Borough of Barnet. This trend of pioneering new positions has been a hallmark of her career. When asked about her future, she often replies, "That job doesn’t exist yet," and she's usually right.

COMPARATIVE STATE OF SERVICE DESIGN - GERMANY, UK, AND SINGAPORE

Katrin is a service designer with a public sector focus with over 10+ years industry experience. She works with public administrators on digitalising user-centric public services in Germany. She completed her PhD on the adoption of Design Thinking in a Singaporean Ministry.

Passionate about improving public services, Katrin co-founded Public Service Lab, a non-profit for design in government.

COMPARATIVE STATE OF SERVICE DESIGN - GERMANY, UK, AND SINGAPORE

For the past 2 years Manuel has worked on implementing user-centered services at scale. At Taxfix - a European scale-up in the fintech sector - Manuel combines qualitative methods with quantitative insights to improve and launch new services.

“As a service designer I had a strong focus on qualitative research. Working in a scale-up taught me the value of quantitative data and the beauty of combining both.”

IMPACT THROUGH DESIGN IN LARGE ORGANISATIONS

Economist by training, philosopher at heart, change agent by calling.

A mid-life epiphany has strengthened Belina’s commitment to be a leader who achieves the triple bottom line goals of Planet, People and Performance. She says, “Ability to balance people, profit and planet is the true essence of good design and most difficult to achieve, that’s why it’s worth it”

IMPACT THROUGH DESIGN IN LARGE ORGANISATIONS

Throughout his meandering career, Alexander has been a Designer, Learner, Doer, Business Owner, Strategist, Design Thinker, Educator, Civil Servant, Dreamer, Truth Seeker, Innovator, Venture Builder, etc.

Alex believes that design principles are universal. He says, “Design principles work across sectors. I have applied them in designing products, in shaping education, public services and now venture building”.

SERVCE DESIGN STORIES FROM DBS BANK

Ville is a Principal Service Designer in DBS working as program lead and driving regional service design projects. With finances and financial services playing a crucial role in everyone's daily lives, Ville is passionate about helping banks in crafting seamless and delightful customer experiences. His goal is to enhance well-being and reduce stress levels through innovative service design.

SERVCE DESIGN STORIES FROM DBS BANK

Chloe is a Service Designer in DBS working on corporate banking products and services. Previously from the public sector, Chloe wasloves unpacking human stories and connecting them with opportunities for organisations to deliver value. Her previous work in the public sector involved designing and evaluating a new service concept in the social sector.

FUTURE OF SERVICES – REIMAGINATIONS FOR TOMORROW

Norman is a Senior Design Manager with a background spanning over 16 years across agencies, MNCs and startups. Currently, he leads strategy, design, culture, and growth at Grab, overseeing Communication, Integrity (Safety, Identity, Trust, etc.), and Developer Experience. His practice focuses on building empowered teams that thrive at the intersections of behavioral economics, human-centered design, and product innovation.

FUTURE OF SERVICES – REIMAGINATIONS FOR TOMORROW

Adela is Head of Experience Design and Research teams at Zalora, working across various SEA markets. She has been at forefront of designing user friendly and intentional products, services and experiences. Coming from a background in service design, she focuses on bringing a user-centric touch to ZALORA's shopping experience, while building high performing, happy teams through servant leadership.

BUILDING A UNIQUELY SINGAPOREAN DESIGN FIRM

Tze is a co-founder and director at STUCK – a multidisciplinary design studio that fluidly bridges physical products, digital interaction and user experiences. Prior to STUCK, he has honed his craft at Ziba Design (Portland, USA) and Philips Design (Singapore).

Design should make things — messages, objects, interactions, spaces, experiences, brands — that people love.

BUILDING A UNIQUELY SINGAPOREAN DESIGN FIRM

Khai Seng i the founder and director of Studio Dojo. He has been in the UX design field since 2004, focusing on design research and interaction design. He is a firm believer in holistic experience design spanning digital, spatial, product and service domains. However, he also thinks that delivering great design for a client is only part of the equation – it is also key to help clients bring sustained impact and cultural change in the way they work.

CROSS CULTURAL INFLUENCES THAT SHAPE DESIGN

Originally from China, Kay went through her design education in Singapore, US, UK and Japan. She has been working in international design agencies in Japan since 5 years ago, helping multinational brands developing new products or services. Before becoming a designer, she studied Chemical Engineering. Aside from her day job, she also works as a painting teacher on the weekends.

CROSS CULTURAL INFLUENCES THAT SHAPE DESIGN

Matt co-founded the first design-led innovation lab in the US government and played a behind-the-scenes role in many Obama-era tech initiatives, including the Presidential Innovation Fellows and the US Digital Service. Matt has since worked with clients across Asia, India, and the Gulf, and applies the learnings from those many and varied engagements to his role leading culture for Prudential's 14,000 staff and reinventing learning for its 600,000 insurance agents.

DESIGN ETHICS : SUPERPOWER OF DESIGNERS (TWIN-CITY SERIES)

Hunt is an American design-centered executive living in Singapore. He is the Head of Design at Grab, Southeast Asia's super-app. For more than fifteen years Hunt has designed and built multi-sided marketplaces: Supermarket (now defunct), Etsy, Artsy, and Grab. Creating long-term value through design contributions that benefit and strengthen an entire enterprise.

@randyjhunt on Instagram and Twitter

DESIGN ETHICS : SUPERPOWER OF DESIGNERS (TWIN-CITY SERIES)

Clive is a UX Person and Full-Stack Human Being with more than 10 years of experience helping leading digital agencies and in-house teams to make their users and clients happy. He is currently working as an Experience Design Lead for Moccu. Clive is a proud part of the Adobe XDI team and an active member of the European UX scene .

@cklavery on Twitter & IG

RESTART; POST-COVID [TRI-CITY SDD]

Tim Heiler helps groups make better decisions through structured conversations. In addition to his current role as design director at strategic design agency iconstorm, he is involved with a variety of technology- and design-related conferences in and around Frankfurt am Main / Germany. He has recently co-launched the initiative „Future Tools Now“ to help facilitate the move towards desirable futures.

http://timheiler.com / http://future-tools-now.eu / http://iconstorm.com

RESTART; POST-COVID [TRI-CITY SDD]

Originally from Paris, France, Raphael is a Lead Designer in the Tokyo studio of Designit. He’s fascinated with complex systemic problems, loves beautiful consumer experiences, has a passion for social innovation and is naturally drawn towards multicultural environments. He strives best when design meets strategy. When he’s not working on design projects, he’s most likely climbing, surfing, running or sipping coffee.

https://raphaelhd.me/ / @raphael_Hd

RESTART; POST-COVID [TRI-CITY SDD]

Culture and trends are Misaki’s healthy obsessions. A service designer bridging business and creative process across APAC/US/Nordic throughout her career. Misaki is passionate to find insights through the human-centered research and deliver sustainable services. Daydreaming about the next travel destination and watering the plants are her happy moments.

https://www.misakitsuchiyama.com / @misakits

RESTART; POST-COVID [TRI-CITY SDD]

Mai is a service designer engaging in new service and business development, design-led organization creation, and future design at the intersection of humanity and business. Before joining Designit, she was in charge of product planning at an apparel company and project management at a global advertising agency.

@mytus

AN ERA OF SERVICE ECONOMY

Nav has consulted diverse organisations in both public & private sector in areas of innovation & transformation. He is co-author of two reference books - Business Innovation and Business Design

AGENCY VS IN-HOUSE SERVICE DESIGN

Driving innovation for both the hotel and F&B arms of Shangri La Group, Ronald is also co-founder of NBDA Asia, and has previously worked at Philips.

AGENCY VS IN-HOUSE SERVICE DESIGN

With 14 years of experience as a Service Designer, Reima is the Co-Founder of PALMU, a Finnish Service Design agency. He is also a Board Member of the Happy Food store in Sweden.

DESIGN X USER RESEARCH

Insights Manager (Qualitative, Ethnography, and Semiotics) at Nielsen

DESIGN X USER RESEARCH

Service Designer and User Researcher, at Ideactio

Experience Design Consultant at Thoughtworks

DESIGN X HEALTHCARE
Strategy and Service Designer at Philips

DESIGN X HEALTHCARE

APAC Collaboration Design Lead at Academy Xi

DESIGN X HEALTHCARE

Service Design Researcher and Industrial Designer, at Ideactio