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The story behind This is Service Design Doing

“No one wants service design, they want their problems solved.”

🎭 Bringing his unique blend of insight, energy and humour to SDSG’s event last Thursday, Adam Lawrence shed light on how theatre and comedy can elevate the service design process. 

💡 He shared how his bestselling book “This is Service Design Doing” came to life over the course of 8 years, with his three co-authors and with the help of the wider design community. 

🕺 True to his design ethos, he kept the audience on their toes (quite literally), demonstrating the ways of “doing” design by getting the crowd to participate in a number of interactive activities he conducts with his clients. 

A big and heartfelt thank you to our wonderful speaker, Adam Lawrence, and the Service Design community who turned up for the event to make this a delightful and interactive evening 🛠️

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February 27

Future Services for the Aging and Global Community