Service Design Drinks #03 - Agency vs. In-House Service Design
23 Jan 2020, Singapore
Fantastic turnout, fantastic speakers and an engaged exchange of experience, wisdom and ideas - that sums up our first #SERVICEDESIGNDRINKS #SDD in 2020. A big thank you to Ronald Daldarup, VP Innovations Shangrila Group, and Reima Rönnholm, experienced service designer from Finland, having worked globally, including Singapore.
"You're not designing a screen, you're designing the behaviour of the person using the service”
”Good service design is not about digital or non-digital, it is about creating value for customers”
“At Shangrila service experience is driven by two key things ‘joy’ and ’thoughtfulness’”
“Industry research tells us where we are now, but user research tells us where we could be”
