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User research

  • ideactio Singapore (map)

Thank you to everyone who joined our Service Design Drinks event in our cosy Singapore studio. It was heartwarming to see many new and familiar faces!

A huge thank you to our amazing speakers sharing on the topic of User Research — Xintian Zhang from Nielsen shared her practice of using ethnography as a research methodology for a snacking innovation project executed for the China market. Ideactio’s Yvonne Ng shared her go-to tips for hacking challenges in user research. & Shaun Sandu shared research methods used in the investigations field and the similarities between this mixed methods approach and design research.

We hope that ServiceDesignDrinks can be an informal and welcoming way to truly share knowledge and foster learning within the Service Design Community. Please join our Service Design Drinks Singapore MeetUp group, and become part of our next Service Design Drinks event!

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October 9

Design x Healthcare

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January 23

Agency Side or In-house Service Design